Description
Seva Canada delivers life-changing, eye care programs to some of the most underserved regions in the world. To raise awareness and drive support, we created a campaign that put the spotlight not on the charity, but on the people themselves. Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: “Now that you can see, what do you love most?” Their answers came back not in words, but in photographs — raw, personal, and profoundly moving.
This professional campaign titled 'Love At First Sight' was published in Canada and United States in March, 2025. It was created for the brand: Seva Canada, by ad agency: Connelly Partners. This OOH Outdoor and Print media campaign contains 4 media assets. It was submitted 8 months ago by CONNELLY PARTNERS of CONNELLY PARTNERS.
Credits
Client: Seva Canada
Advertising Agency: Connelly Partners, Vancouver
Photographer: Arush, 7 years old, Nepal, after his vision was restored
Photographer: Suk Maya, 72, Nepal, after her vision was restored
Creative Director / Art Director: David Onessimo
Executive Creative Director / Copywriter: Nick Bontaites
Executive Creative Director / Copywriter: David Register
Producer: Mark Gardner
Producer: Richard Tran
Client: Deanne Berman
Client: Erika Kinast
