Description
Blue Monday is known as the saddest day of the year, and a lack of vitamin D can increase stress and anxiety. To counter this, Fybeca created a series of prints highlighting the importance of this vitamin for well-being, reminding people that they can find supplements and products in their pharmacies to help them feel better.
This professional campaign titled 'Smile Sunshine' was published in Ecuador in March, 2025. It was created for the brand: fybeca, by ad agency: Punto 99. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Agency: PUNTO 99 Ecuador
Client: Fybeca
CEO: Javier Reyes
DGC: Santiago Landaburú
Creative Directors: Pablo Cahueñas, Alex Ruales Ilustration: Ma. Belén Pastrano, Anahí Maldonado
Art Direction: Ma. Cristina Román
Executive Accountant: Johanna Gangotena
