The one with the bicycle
Description
The Concept
A high-octane visual metaphor for the modern workplace. Set on a professional racetrack, a rider in full racing leathers sits among a pack of revving motorcycles. The twist? He’s sitting on a simple bicycle.
The Message
Power is useless if it’s the wrong tool for the task. CAKE.com positions its suite—Clockify, Pumble, and Plaky—as the streamlined alternative to bloated, overcomplicated software or underpowered tools that simply can't keep up. Don’t bring a bike to a Superbike race—and don’t let the wrong tools stall your business.
Headline: Choose the Right Tool
Brand: CAKE.com
Category: Business Services / Software
This professional campaign titled 'The one with the bicycle - Choose the right tool ' was published in United Kingdom and United States in February, 2026. It was created for the brand: CAKE.com, by ad agency: CAKE.com Creative HUB. This Audio and Digital media campaign is related to the Office Equipment and Professional Services industries and contains 1 media asset. It was submitted about 11 hours ago by CAKE.com Creative HUB.
Credits
Creative director : Miloš Jakšić
Director : Aljosa Nikolić
Producer : Marina Lukić
Assistant Producer: Jelena Radojević
Designer : Ognjen Milenković
Copywriter : Kristina Belomarković
Social Media & BTS : Marijana Lacalandra
DIT : Bojan Perkucin Dakov
PRODUCTION :
1st AD : Draža Petrović
Unit Manager : Dušan Vitanović
ART DEPT. :
Set designer : Sonja Nenadić
CAMERA & SOUND :
DoP : Aleksandar Karaulić
1st AC / Focus puller : Nemanja Andrejević
Video link : Aleksa Sudar
Sound recorder : Djordje Petković
Photographer : Branislav Jovanovic
GRIPS & LIGHTS :
Key Grip : Nenad Maksimovic
Grip : Igor Maksimović
Grip : Vladimir Ljubić
Grip : Ognjen Catić
Grip : Nenad Latinčić
Grip Truck Driver : Miloš Maksimović
Gaffer : Zoran Jovanović
