In a innovative use of outdoor media, Brahma broadcasted live Brazil`s matches in the Russia World Cup, engaging the audience in a new way and using a strategic media planning to maximize the budget. The original campaign video impacted millions of sports fans in Facebook, instagram and Youtube and more than 500.000 people in the city streets.
This professional campaign titled 'The Number One Broadcast' was published in Brazil in June, 2018. It was created for the brand: Brahma Beer, by ad agency: Lápis Raro. This OOH Outdoor medium campaign is related to the Alcoholic Drinks, Media, and Sports industries and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Lápis Raro, Belo Horizonte - MG, Brazil
Creative Director: Carla Madeira, Cris Cortez, Márcia Lima
Art Director: Rodrigo Spotorno
Copywriter: Mateus Martins
Media Planning: Felipe Diório, Dayse Pedrosa
Account Management: Luiza Romano, Renata Pereira
Producer: Marcelo Henrique Costa
Production: Rosa Films