ADVERTISING

Description

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country.

This professional campaign titled 'Liberty Coins' was published in Chile in May, 2019. It was created for the brand: Aukin Digital Journal, by ad agency: Pedro Juan & Diego. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Pedro Juan & Diego, Santiago, Chile
CEO: David Benadava
VP: Matias Wolf
CCO: Nelson Fragoso
Executive Creative Director: Ingrid Lira, Cristian Kemp
Creative Director: Agustin Speroni
Art Director: Max Vielma
Copywriter: Javier Monroy Paulsen, Danilo Vera
Producer: Hugo Olivares
Producer Company: PJyD
Director: Catalina Lira, Agustin Speroni
DoP: Matías Jara
Postproduction: Cinemágica
Color Correction: Engamados
Sound Design: Estudio Feeling
Graphic Design: Gonzalo Pino
Motion Design: Daniel Zerpa

ADVERTISING

iStock Essentials

Clipboard with white document pa...

Artist: Hacer Keles

iStock Signature

Closed up hand of doctor record ...

Artist: bankerwin

iStock Signature

Closed up hand of doctor record ...

Artist: bankerwin

iStock Essentials

Man comparing data, check receip...

Artist: fizkes

iStock Signature

Man analyzing documents while si...

Artist: ridvan_celik

iStock Essentials

Business legal service online co...

Artist: grapestock

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.