Description
DRAFTLINE AND BRAHMA PRESENT “SED DE BRAHMA,” THE CAMPAIGN FOR THE ARGENTINE SUMMER.
Under the direction of Fede García Rico and with production by Mamá Húngara, draftLine BUE presents the “Sed de Brahma” campaign.
“Brahma is synonymous with celebration, gatherings, friends, and summer, and it’s also the smoothest and most refreshing beer. That's why it's the perfect choice for all these occasions. That’s why we say that when there’s a thirst for partying, friends, and summer, there’s a thirst for Brahma!” comment Álvaro Figueroa Alcorta and Florencia Donnelly from Brahma.
“A group of friends that follows that thirst for a cold one when it’s swelteringly hot, combined with the vacation spirit of ‘anything for the story,’ are two key ingredients of the commercial,” say Florencia Morado, Martín Puiatti, and Alberto Valencia, the creative directors at DraftLine.
“Are there other ways to quench your thirst? Of course. But the thirst for Brahma is that craving that comes at a party where you're ready to hit the dance floor or after spending time at your friend's house by the pool. We hope this campaign gives you a little bit of that thirst,” conclude Florencia Loda and Emilio Yacon, the creative general directors of the agency.
This professional campaign titled 'SED DE BRAHMA' was published in Brazil in January, 2025. It was created for the brands: Brahma and Brahma Beer, by ad agency: Draftline. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 14 days ago.
Credits
Connections Director & draftLine Head: Guido “Chapa” Lofiego.
Managing Director: Vera Nesis
Head of Strategy & Creativity: Manolo Jofré
Dirección General Creativa: Florencia Loda & Emilio Yacon
Dirección Creativa: Florencia Morado, Martín Puiatti & Alberto Valencia
Equipo Creativo: Gianluca Brogno & Lorenzo Carosella
Strategy Director: Nicolás Prosen
Lead Strategist: Nicolas Bruno
Estratega: Sole Zemelka
Social Media Manager: Nuria Narvaez
Head de Project Managers: Agustina Simone
Project managers: Emilia Marco & Jazmín Rodriguez
Producción agencia: Lola Winer & Sebastián García Suarez
Productora: MAMÁ HÚNGARA
Director: Fede García Rico
Asistente Creativa: Anna Bigio
Productor Ejecutivo: Soti Charnas & Juan Saravia
Line Producer: Tito Ortiz Basualdo
Director de Fotografía: Sebastián Cantillo
Jefe de Producción: Alejandro Gracia
AD: Agustina Holzkan
Arte: Juan Castelo
Coordinadora de post: Mery Tomás
Estudio de Post: Animation Machine
Estudio de Sonido: Calesita Music
Responsables por el anunciante: Eugenio “Cucú” Raffo, Álvaro Figueroa Alcorta, Florencia Donnelly, Magu Saint Germain, Melisa Chaves, Augusto Montaldo & Mechi Artesiano