Johnson's Baby

The Not a Shame Walk

Agency: DPR group


In Morocco, tabou about breast cancers screening prevents many women from a life-saving early result. Wishing to dust off the standards of awareness, and also to reach a younger population but nevertheless also at risk, this Johnson's Baby campaign, produced by the DPR agency, draws its inspiration from the world of TV series, more precisely from an episode marking Game Of Thrones, '' The Walk of Shame '' , in the service of lifting the taboo around breast cancer.

This professional campaign titled 'The Not a Shame Walk' was published in Morocco in October, 2022. It was created for the brand: Johnson's Baby, by ad agency: DPR group. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency : DPR group
Creative Director: Saad Lazrak
Group Account Director : Malik Iraqi
Director : Amira Azzouzi


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