Johnson's Baby

Safety Promise

Agency: BBDO


As a way to express our ongoing commitment to moms and babies everywhere, we present the story of our promise. Inspired by a Japanese legend that making 1,000 origami cranes signifies a hope granted and a promise fulfilled, we brought our scientists and their families together to create 1,000 origami storks, delivering our promise to who matters most –you and your family.

This professional campaign titled 'Safety Promise' was published in United States in July, 2014. It was created for the brand: Johnson's Baby, by ad agency: BBDO. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: BBDO, USA
Production Company: Light of Day Productions/VFX
Producer: William Goodrum
Media planning / buying: J3



Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.