Agency: BETC Paris


By 2030, more than 50% of the world’s population will be living in cities. Inevitably, our relationship with nature is weakening. However, we have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder.

With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us.

Through a film and a series of OHH/print produced by BETC and British photographer Laura Coulson, Aigle poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air.

A breath so intense, so replenishing, so deep that it will be felt throughout the landscape in a poetic manner.

With this campaign Aigle underlines its brand purpose: allow everyone to live their life to the full, and leave nothing behind but their footprints. Aigle was the first major brand to become a purpose-driven company in 2020, and is working towards providing more sustainable fashion, with 68% of its Fall Winter 2022 collection made from eco-designed products.

The campaign unveils the brand’s new Fall Winter collection by its trio of artistic directors Etudes Studio: a collection designed for day-to-day life, fashionable and timeless sustainable creations.

The campaign will air in Europe and Asia from November 2nd, 2022, with a film and 4 OHH/Print executions.

This professional campaign titled 'GO OUT. BREATHE IN.' was published in France in November, 2022. It was created for the brand: Aigle, by ad agency: BETC Paris. This Integrated medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted over 1 year ago.


Brand: Aigle
Brand Managers: Laetitia Rambaud, Eva Hicheri, Aurelie Saint-Martin, Melanie Pinsolle
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Mathieu Laugier, Thomas Maldeme, Lauryanne Sam
Chief Creative Officer: Remi Babinet
Creative Directors: David Martin Angelus, Damien Bellon
Art Directors: Julien Lefevre, Landry Stark
Copywriter: David Campese
Head of Art Buying: Isabelle Mocq
TV Producer: Jennifer Braux
Post Production Print: Sarah Belhadj
Strategic Planners: Clement Boisseau, Louis Chahan
Traffic Manager: Elodie Diana
Production Companies: General Pop x ENTETE
Photographer: Laura Coulson
Cinematographer: Joe Cook
Producer: Thibault Kunz
Retouching: Sparklink
Post-Production Company: General Pop
Post-Producer: Anne Cribier
Editor: Vincent Marchand
Color Grader: Emiliano Serantoni
Sound Company: Studio Bruit
Music Company: Studio Bruit


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.