The Next Gen

Agency: Neverland


The new series feature portraits shot by award winning visual artist Franklyn Rodgers continuing the UNDEREXPOSED ARTS mission to celebrate and promote positive representation of Black British and Dual Heritage African/Caribbean people.

The portraits aim to inspire young people’s sense of self-identity, confidence and aspiration through this prominent platforming of diverse talent.

This professional campaign titled 'The Next Gen' was published in United Kingdom in July, 2022. It was created for the brand: UNDEREXPOSED ARTS, by ad agency: Neverland. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 3 months ago by Brand Director: Tom Trevelyan of neverland creative.


Artistic Director & Visual Artist: Franklyn Rodgers
Creative Director: Fraser James
Project Manager: Claudine Adams
Production Coordinator: Cecilia Magill
Production Assistant: Charlotte Joseph
Production Assistant: Charlotte Hartley
Production Assistant: Michael Miller
BTS Videographer: Kai Fraser
Runner: Louis Morris
Runner: Marley Fraser
Hair & Make Up Artist: Niedian Biggs
Hair & Make Up Artist: Kelly Licorish
Hair & Make Up Artist: Kerieann London
Hair & Make Up Artist: Katie Evans
Hair & Make Up Artist: Olivia Cochrane
Retoucher & Colourist : George Lewis
Photographic Studio: Asa Photo Services

Advertising Agency: neverland
Design Director: Rich Kennedy
Head of Client Services: Josh Harris
Production Assistant: Isa Rehman


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