Old Mout has launched its biggest ever campaign with long term partners WWF, celebrating four years of partnership and is on a mission to become the most sustainable cider in the category.
The latest campaign, running on TV, Social channels, and is supported by an impressive out-of-home takeover at Waterloo station, which shows Old Mout is the only choice when seeking a cider with an exotic flavour range and a taste for doing good.
The playful campaign, featuring the adventurous Kiwi, launches the new Strawberry & Apple flavour and adds to the Alcohol-Free range with a Pineapple & Raspberry flavour. The number one exotic flavour cider brand has also launched limited edition WWF packs with 50p from each pack going to support the work of WWF. Not only will this raise awareness for the partnership but allow consumers to learn more about the work of WWF, allowing consumers to make a positive impact on their lifestyle choices.
To activate the campaign, Old Mout has partnered with Creative Agency St Luke’s developing bespoke creative to showcase the exotic flavour range demonstrating how Old Mout’s partnership with WWF is helping to protect habitats all over the world. The four year old partnership has already helped support the protection of 500,000 acres of natural habitat around the world.
This professional campaign titled 'Exotic flavour range and a taste for doing good' was published in United Kingdom in July, 2022. It was created for the brand: Old Mout, by ad agency: St Luke’s. This 360° and Integrated media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 11 months ago.
Client: Old Mout
Marketing Director: Rachel Holms, The HEINEKEN Company
Senior Brand Manager: Max Tweddle, HEINEKEN UK
Brand Manager: Tara Phillips Old Mout, The HEINEKEN Company
Creative Agency: St Luke’s
Creative Partner: Julian Vizard
Creative Team: Rhianna Travers & Leah Winson
Senior Strategist: Tara Ellis
Business Director: Lara Poole
Account Director: Lucy Yeates
Account Manager: Sam Everett
Creative Producer: Christine Sibthorp
Designer: Vanisha Mistry
Media Agency: Red Star