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Samsung

The Next Big Thing Is You

Agency: BBH USA

Description

Set to a rendition of A Tribe Called Quest’s song “Can I Kick It?” viewers watch as a teen hops on his skateboard to explore his neighborhood, stopping along the way to ask multiple groups of teens if he can join in on their activities. The catch? None of these groups speak English. Using his Galaxy AI interpreter, the young man successfully asks “Can I kick it?” in a variety of languages, being welcomed by all of his peers — made possible with the power of Galaxy AI.

This professional campaign titled 'The Next Big Thing Is You' was published on July 10, 2024. It was created for the brand: Samsung, by ad agency: BBH USA. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 10 days ago.

Credits

Samsung:
Yong Woo Kim, Senior Professional, Global Brand Marketing
Nooree Hur, Senior Marketing Professional
Jisu Goh, Marketing Professional
Woongki Kim, Marketing Professional

Agency:
CCO: Erica Roberts
CSO: Samantha Deevy
ECD: Ryan Paulson
Creative Director: Felipe Pavani
Creative Director: Alanna Watson
ACD: Stephen Icardi
ACD: Patrick De Young
Group Account Director: Nicole Hruby Daniel
Account Director: Jean-Luc Ford
Account Supervisor: Alex Wyatt
Strategy lead: Elizabeth Rowny
Senior Strategist: Jessica Neira
Senior Project Manager: Juli Faltas
Executive Producer: Andrew Runkle
Head of Production: Deb Archambault

Production:
Director: Felix Brady
Production Co: Stink Films
President: Daniel Bergmann
Deputy MD/Exec Producer: Mungo Maclagan
Producer: Ash Lockmun
DoP: Pat Aldinger
1st AD: Javier Prieto
Production Designer: Perry Newberry
Stylist: Savannah Baker
24-7 EP: Jonás Hendrix
24-7 Producer: Xoan Carnide
Editor: Matt Newman / TRIM

VFX:
Editorial: Trim Editorial X Cosmo Street Editorial
Editor: Matt Newman
Assistant Editor: Joey Henshaw
Edit Producers: Pia Ebrill and Colby Eaton
Heads of Production: Anne Lai and Luiza Naritomi
Executive Producers: Maura Woodward and Noreen Khan

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