Ventana do sol, an speak easy bar that only opens when the sun shines on it and for those who pass by the place at that time will be able to enjoy an ice-cold Skol for free.
Description
Ventana do sol, a speakeasy that opens with the sun, the new action for Skol.
This is an innovative intervention in the city: “Ventana do sol”. At a certain time of day, in a city full of buildings, a ray of sunlight falls on a window located in the center of Asunción and activates this space. Those who pass by the place at that time will be able to enjoy an ice-cold Skol for free.
This professional campaign titled 'Ventana do Sol' was published in Paraguay in July, 2024. It was created for the brand: Skol, by ad agency: ONIRIA/TBWA. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 10 months ago by Creative Director: Manu Rolon of Oniria TBWA.
Credits
Advertising Agency : ONIRIA/TBWA
Client: Skol
Campaign: Ventana Do Sol
Responsible for the client: Bruno Yuli, Adriana Rodriguez, Marcia Alarcón
CCO: Camilo Guanes
CEO: Daniel Achaval
Creative Directors: Manuel Rolón
Art Direction: Nathalie Pera
Creative Team: Analía Lovato y Martin Vega
Account Director: Yamile Miserlian
Account Executive: Santiago Gimenez
Production Director: Rebeca Godoy , Michael Kennedy
Production Company: Barraco Films
Photography: Ismael Prieto
