The Choice of Champions

Agency: Chime360


Screwfix, the UK’s largest multi-channel retailer of trade tools, accessories and hardware products, launches its brand campaign called ‘The Choice of Champions.’ As a uniquely customer centric business, the new direction created by Chime360, reveals a complete refresh of the Screwfix brand identity. It is the first campaign since Chime360 won the business last year.
Putting its customers at the very heart of the campaign, the new work debuts a new direction for the Screwfix brand which underscores its mission to be ‘The Choice of Champions.’ The brand campaign will go live across the UK, and represents an end-to-end overhaul of Screwfix’s brand identity, which extends across the company’s main consumer touch points including website, catalogue, company collateral, and across all instore retail assets.
‘The Choice of Champions’ signals Screwfix’s established positioning as the ‘champion of the makers and doers’. This disruptive, brand campaign focuses on talent, skill, strength and dedication of real tradespeople reframing them in a different light, banishing the outdated, stereotypical category codes that have been wrongly affiliated with the construction industr

This professional campaign titled 'The Choice of Champions' was published in United Kingdom in March, 2022. It was created for the brand: Screwfix, by ad agency: Chime360. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 1 year ago.

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