Description
How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks.
This professional campaign titled 'The Natural Billboard' was published in United Arab Emirates in October, 2013. It was created for the brand: The Change Initiative, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: Saatchi & Saatchi X, Dubai, UAE
Creative Director: Colman Shiel
Art Directors / Copywriter: Keith Lawler, Colman Shiel
