Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them.
This student campaign titled 'The Nail Check' was published in Spain in March, 2021. It was created for the brand: 21 Grams, by ad school: Miami Ad School. This Experiential medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by Creative: Sergio S. Macías of Miami Ad School.
Advertising School: Miami Ad School, Madrid, Spain
Copywriter/Art Director: Jara Dichas
Copywriter/Art Director: Sergio S. Macías
Copywriter/Art Director: Leandro De Torres
Tutor: Elena Rodriguez
Tutor: Rodrigo D. Batista