The Musical Font

Agency: TBWA


fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed.
We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound.

This professional campaign titled 'The Musical Font' was published in Turkey in April, 2019. It was created for the brand: Fizy, by ad agency: TBWA. This Digital medium campaign is related to the Media industry and contains 2 media assets. It was submitted about 3 years ago.


Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Serdar Gungor, Melih Oguz
Copywriter: Mesut Yuksel


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