LONELINESS CAN BE SHARED

Brief
The digital music platform fizy needed to refresh its image with a campaign strong enough to both engage its current members and attract new ones.

Strategy
During a time of economic crisis, where people felt increasingly isolated and hopeless, one motivation stood out: music.
Building on this, we aimed to show listeners that no matter where they are—whether online or offline—fizy is always there for them.

Execution
We chose two key moments when people try to make boring situations more enjoyable by putting on their headphones: on the bus and at the bus stop. By making music tangible through reflections of people in the bus window and referencing the iconic song “Yalnızlık Paylaşılır” (Loneliness Can Be Shared), we illustrated that fizy is there with listeners in every setting and situation.

Result
Our visuals, which were released in print and digital media, especially gained significant attention and likes in the digital space.