Throughout history, great human feats have been immortalized in epic and grandiose statues. Launching off the back of its new global brand platform, “Ads that Work as Hard as You Do,” Amazon Ads has unveiled The Museum of Modern Advertisers, a sculpture gallery that pays tribute to the hardworking heroes of marketing and the seemingly ordinary moments that lead to extraordinary work.
Each sculpture captures an all-too-real challenge faced by modern advertisers, celebrating the heroic effort that goes into every campaign while elevating the everyday people behind the work up to the pedestal they deserve.
The artwork’s design and descriptions feature subtle – and not-so-subtle – references to classic art. You can check them out here.
One example, David vs. 2024, captures a media planner in the midst of a “...Goliath annual planning call, balancing reach and frequency metrics as delicately as the phone pressed against his clavicle.” Another piece, Dante’s Entanglement, shows “a marketing manager embark[ing] on an epic journey to project his team’s media plan through an entangled labyrinth of remotes, dongles, and technological torment.”
The centerpiece of the gallery, titled The Last Run-Through, features a team of marketers making the final tweaks to a pitch deck. The audience is invited to step up on a platform and complete the statue by posing with the “collaborators” for a photo.
Amazon Ads enlisted Anomaly to develop the gallery and brand activation, creating five bespoke statues debuting at unBoxed 2023, Amazon Ads’ flagship conference. The sculptures also feature working laptops and built-in speakers playing sound bites on a timed loop to draw the viewer into each scene.
This professional campaign titled 'The Museum of Modern Advertisers' was published in United States in October, 2023. It was created for the brand: Amazon Ads, by ad agency: Anomaly. This Experiential and Integrated media campaign is related to the Professional Services industry and contains 12 media assets. It was submitted 4 months ago.
Brand: Amazon Ads
Carly Zipp: Director, Brand Marketing
Dipal Shah: Principal, Brand Strategy
Colin Kikcio: Senior Brand Strategist
Alex Andreadis: Brand Manager
Marcellus Neel: Senior Creative Director
Partner, Chief Innovation Officer: Natasha Jakubowski
Innovation Strategy Director: Justin Alsop
Senior Innovation Strategist Taylor Mclean
Founding Partner, Global Chief Creative Officer, Mike Byrne
Creative Director: Diego Fonseca
Creative Director: Giles Clayton
Art Director: Jessica Leonard
Copywriter: Kat Worrall
Head of Account Management: Elektra O’Malley
Business Director: Rachel Wintle
Account Supervisor: Rachel Zambernardi
Account Executive: Claudia Giblin
Executive Director, Production: Jordan Spielman
Freelance Producer: Neely Lisk
Production Company: Traction3D
Sound House: Sonic Union
Sound Designer & Mix Engineer: Rob DiFondi
Assistant Engineer: Graham Carpenter
Sound Producer: Mary Kate Valentino