ADVERTISING

Amazon Ads

Did you see it?

Agency: Anomaly

Description

If the Saltburn buzz that’s dominated the past few months has proven anything, it’s that, when a new movie drops on Prime Video, it’s all people can talk about. Everyone finds themselves asking – or getting asked – the same question: “Did you see it?”

Within the walls of marketing departments and media agencies, the same sentiment dominates when a new campaign launches. Ads are now running on Prime Video across the US, UK, Germany and Canada, giving marketers and media buyers access to engaged audiences as they watch premium and exclusive content.

To mark the moment, Amazon Ads tapped creative agency, Anomaly, to debut a new creative campaign, “Did You See It?” The campaign showcases a marketing department the morning after “something big” has aired on Prime Video. It’s safe to assume the team is excited about a new movie or show, until it is revealed that the “did you see it?” buzz is all for the premiere of…their ad. After all, no one gets as excited about ads as ad-people.

The campaign is live in the US, UK, Germany, and Canada, across online video, social, and digital.

This professional campaign titled 'Did you see it?' was published in Germany, United Kingdom, and United States in February, 2024. It was created for the brand: Amazon Ads, by ad agency: Anomaly. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 4 months ago.

Credits

Amazon Ads:
Carly Zipp: Director, Brand Marketing
Asia Janus: Acting Principal, Brand Strategy
Colin Kikcio: Senior Brand Strategist
Alex Andreadis: Brand Manager
Marcellus Neel: Senior Creative Director

Anomaly:
Partner, Chief Innovation Officer: Natasha Jakubowski
Innovation Strategy Director: Justin Alsop
Strategy Director: Taylor McLean
Head of Account Management: Elektra O’Malley
Business Director: Rachel Wintle
Account Director: Lindsay Kelman
Group Creative Director: Dan Shapiro
Creative Director: Diego Fonseca
Creative Director: Giles Clayton
Art Director: Jessica Leonard
Copywriter: Kat Worrall
Senior Producer: Mateus DeFaria

Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer: Allison Kunzman
Line Producer: Brian Quinlan
Director of Photography: Jess Hall

Editorial: MackCut
Senior Editor: Erik Laroi
Executive Producer, Partner: Gina Pagano
Producer: Alex Pinkett
Assistant Editor: Ariella De Los Santos

Post Production: Framestore
Executive Producer: Nick Fraser
Producer: Casey Sincic

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