Description
The more media plans you put together or review over a career, the more it can feel like you’ve seen it all. While there’s no shortage of solutions promising massive reach and sharper optimization, most end up feeling the same.
Now, Amazon Ads is bringing the magic back to media. Their latest campaign, Make Media Magic, highlights a full-funnel, tech-powered ad solutions that give marketers an ever-expanding canvas, across Amazon and the open web, built to reignite creativity and excitement in media planning.
Developed in partnership with Anomaly, the campaign brings a touch of magic to every touchpoint, creating small, surprising moments that speak to marketers and spark their curiosity about what media can do.
The campaign’s 65-second hero film stars a seasoned marketer who has seen it all. As the narrator tells her story in rhyme, we learn she’s been in the industry for years, buying, selling, and making her name. But one quiet morning, something new catches her eye: Amazon Ads. Feeling uninspired, she decides to give it a try. From there, her campaign takes flight, spreading across Amazon Ads’ full-funnel canvas, building momentum with every placement. With her campaign a success, we see our once uninspired marketer, now feeling reinvigorated and excited.
A 30-second and three 15-second spots accompany the hero film, with the 15s focusing on three core features of Amazon Ads: the premium third-party ad supply, trillions of audience signals, and its full-funnel capabilities. Make Media Magic marks the latest step in Amazon Ads’ mission to reimagine what’s possible when marketers are given the tools and the inspiration to think bigger.
Like previous campaigns, this latest iteration is rooted in an audience truth — one that allows us to connect with them on an emotional level. The campaign spans digital video, high-impact display, and social, with the magic of Amazon Ads set to appear in some unexpected places along the way – including Amazon Ads Streaming TV, OLV, and device media, in addition to other key channels.
The campaign is live today, May 19th, across the US and Canada and will roll out across the UK, Germany, Italy, Brazil, Australia, Spain, and France on June 2nd.
This professional campaign titled 'Make Media Magic' was published in Multinational Worldwide and United States in May, 2025. It was created for the brand: Amazon Ads, by ad agency: Anomaly. This Film medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted about 1 month ago.
