Description
CLIO, the muse of history since the dawn of time, is writing a new chapter with the new Renault Clio.
The new Renault Clio is now available to order and in dealerships.
Clio is the iconic vehicle known to all. But did you really know the origin of Clio?
After nearly 17 million vehicles sold, the diamond brand's best-seller is back for a sixth generation, making its new campaign a return to its roots and the origin of its name.
Clio has not only been the brand's iconic model for 35 years, it also carries an older heritage: that of the Muse of History. A figure that reminds us that stories must be passed on, shared, and engraved. Today, to continue writing its own history, Renault is opening a new chapter.
THE MUSE.
Renault and Publicis Conseil are launching the new Renault CLIO full hybrid E-Tech with an epic, anachronistic film that revisits a Greek myth, using modern codes tailored specifically for the car, which only Clio could embody. Directed by Rupert Sanders (WANDA), it showcases the new Renault Clio in a cinematic masterpiece, with scenes each more artistic than the last and completely original.
We discover Clio, muse of history, weary of a world she considers too static, too monotonous. Driven by a deep need for renewal, she dares to take a radical step: imagining what could finally give her back her momentum, emotion, and desire, and the Muse created... the new Renault Clio full hybrid E-Tech.
A powerful, confident, deep voiceover narrates the story. The sound design immerses us in a real cinematic experience. New Order's song “Crystal” structures the film's rising tension.
A cocktail of details that shape an astonishing, extraordinary film.
This professional campaign titled 'The Muse' was published in France and Multinational Europe in December, 2025. It was created for the brand: Renault Clio, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 14 minutes ago.
