The most important numbers aren't on your jersey.
The most important numbers aren't on your jersey.
The most important numbers aren't on your jersey.
Description
The general public believes MEDS is exclusively for high-performance athletes. Many people feel they don't belong there, or that their health issues aren't "sporty" enough. This prevents thousands of potential patients from accessing MEDS' world-class cardiology, urology, and nutrition services etc…
On the other hand, Chile is a country obsessed with football. When there’s a big game, we wear our idols' numbers on our backs with pride. But here’s the paradox: we know every number on the field, yet we ignore the numbers inside our own bodies.
This professional campaign titled 'The most important numbers aren't on your jersey.' was published in Chile in October, 2025. It was created for the brands: Clinica Meds Sport Medicine and FIFA, by ad agency: Puerto. This Digital, Print, and Static Images media campaign is related to the Health and Sports industries and contains 3 media assets. It was submitted 14 days ago.
Credits
Advertising Agency: Puerto, Santiago, Chile.
Creative Director: Gusmadelyn Gil
Head Of Art: Alvaro Leono Padilla
Art Director: Felipe Duarte
Copywriter: Franck Marciano
