Heinz Kraft

The Moment You Find Heinz

Agency: Serviceplan Cologne


We’ve all been there. You’re almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? Most of us take a quick glance to make sure no one is looking, before placing on the next best shelf.

Serviceplan Cologne’s new campaign for Heinz takes this all too human moment and turns it into a hilarious brand experience with the tagline: "When you drop everything for Heinz". In the new Heinz Mayonnaise campaign the competitor mayonnaise end up between toothpaste, fruit and baking mixes – with Heinz taking pride of place in the shopping trolley.

This professional campaign titled 'The Moment You Find Heinz' was published in France in November, 2022. It was created for the brands: Heinz and Kraft, by ad agency: Serviceplan Cologne. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.


Kraft Heinz Company:

Montse de Rojas / Head of Brand, Culture & Capabilities CE
Paula Marconi / CMO Continental Europe
Josephine Jung / Brand Manager CDS & Mayo GAS

Serviceplan Cologne:

Andy Wyeth / Creative Managing Director
Stefan Rehne / Creative Director Copy
Sebastian Simon / Creative Director Art
Daniel Azar / Senior Art Director
Kathy Werning / Account Director
Julia Lückerath / Senior Account Manager


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