When preparing for the holidays, sticking to the grocery list is crucial – especially when it comes to grandma’s favorite dish. Progressive Insurance and creative agency Arnold Worldwide show the importance in the fourth spot of their “Replay” campaign, launching today, Monday, November 21, which features a family gathered at the dinner table for the holidays.
When the grandmother asks for her favorite sweet potatoes, the mother and daughter of the family begin to disagree over the grocery list. Did the mother request sweet potatoes or mashed potatoes? Pat-ay-to, pat-ah-to. No big deal, right? Nope.
The challenge flag is thrown, and Progressive’s “Replay” appears. Once it’s proven the mother did in fact ask for mashed potatoes, she sarcastically points out that her daughter picked a great time to start listening to her.
This professional campaign titled 'Replay - Dinner' was published in United States in November, 2022. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 14 days ago.
Agency: Arnold Worldwide
Sean McBride, Chief Creative Officer
Gregg Nelson, SVP Group Creative Director
Michael Sullivan, SVP Group Creative Director
Tori Young, Senior Copywriter
Danny Hughes, Art Director
Sean Vernaglia, SVP Executive Producer
Camara Price, SVP Director of Business Affairs
Val Bettini, Chief Client Officer
Victoria Parchment, SVP Marketing Director
Jordan Colleran, VP Marketing Director
Eric Rubino, Assoc. Director of Project Management
Catherine Sheehan, EVP Brand Strategy Director
Production Company: O Positive
David Shane, Director
Charlie Sarroff, Director of Photography
Ralph Laucella, Executive Producer
Marc Grill, Executive Producer
Jason Reda, Line Producer
Editorial Company, Cosmo Street Editorial
Anne Lai, Head of Production
Aaron Langley, Editor
Tricia Griffith, President & CEO
Remi Kent, Chief Marketing Officer
Meghan Walsh, Business Leader of Creative Management
Jeanine Delsanter, Marketing Manager
Loretta Czarnomski, Marketing Specialist
Andrew J Christopher, Marketing Specialist