You Do You

Agency: Rethink


30 years ago, Steven Page, former frontman of the Barenaked Ladies mused about eating Kraft Dinner with Dijon Ketchup on it. Well, on Monday, Kraft made it a reality. Page makes a cameo appearance in the brand’s latest campaign “You Do You” and finally gets to dine on the fanciest of sauces - Dijon Ketchup. But he’s not the only one, Kraft is giving away 15 limited edition jars of the KD accoutrement through its social accounts.
As an iconic national treasure, Canadians have some pretty strong opinions about the best way to make KD. Whether it’s adding extra butter, hot dogs, ketchup, or au-naturale, as far as KD is concerned, your way of enjoying KD is the best way, no matter how questionable it is

This professional campaign titled 'You Do You' was published in Canada in February, 2020. It was created for the brand: Kraft, by ad agency: Rethink. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Rethink, Canada


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