Some people eat their cheesy noodles with a spoon, some with a fork. Others eat it straight from the pot. Who’s judging? Not Kraft Dinner (KD), you do you. In fact, our favourite pot is up in space, The Big Dipper, but the problem is, it’s empty…and KD can’t have that.
Because the best thing that goes in an empty pot is cheesy KD, the brand is taking the world’s biggest pot - The Big Dipper - and turning it into – The Kraft Dipper. That’s right, the universe’s most delicious pot of KD. Partnering with a star registry, KD named 21 stars (you know because it’s 2021), after its iconic mac and cheese. The names? Milk 3.25, Elbow, Butter, Fork and Spoon, adding some much needed cheese to the Milky Way.
This professional campaign titled 'Kraft Dipper' was published in Canada in October, 2021. It was created for the brand: Kraft, by ad agency: Rethink. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted 9 months ago by Communications Manager: Sara Lemmermeyer of Rethink.
Advertising Agency: Rethink, Toronto, Canada