ADVERTISING

Description

Problem: Spread positivity by using technology to bring listeners closer to the creators and communities they love.

Insight: People connect with friends by sending songs to them.

Solution:
A new feature on Spotify playlists that lets you explain each song’s meaning before sending the whole playlist to a friend with custom annotations.

This student campaign titled 'The Modern Mixtape' was published in United States in April, 2024. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Music industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Art Director: Katelyn Hughes , https://www.katelyn-hughes.com

Copywriter: Lang Delapa, https://langdelapa.com

Instructor: Mel White


ADVERTISING

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