Problem: Spread positivity by using technology to bring listeners closer to the creators and communities they love.

Insight: People connect with friends by sending songs to them.

A new feature on Spotify playlists that lets you explain each song’s meaning before sending the whole playlist to a friend with custom annotations.

This student campaign titled 'The Modern Mixtape' was published in United States in April, 2024. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Music industry and contains 1 media asset. It was submitted about 1 month ago.


Art Director: Katelyn Hughes ,

Copywriter: Lang Delapa,

Instructor: Mel White


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.