The Milk Book

Agency: DDB


Futura DDB Ljubljana and Spar Slovenia launched a new type of book that every household in Slovenia would read - a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries [1], as one out of every four Slovenians had issues with basic literacy.

This professional campaign titled 'The Milk Book' was published in Slovenia in May, 2019. It was created for the brand: SPAR, by ad agency: DDB. This Design medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising Agency: Futura DDB, Ljubljana, Slovenia
Creative Director: Robert Bohinec
Art Director: Robert Križmančič
Illustrator: Maruša Koželj
Designer: Janez Vizjak, Iztok Perko


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