The Melting Taste (Cheesy Burgers)

Agency: DDB Romania


They say that love goes through the stomach, and it might just be true. But here's the thing: when it comes to mouthwatering burgers, you fall head over heels at first glance.

McDonald’s Cheesy Burgers are not only incredibly delicious, but they also look absolutely stunning. So, in our commercial, we made the most of their irresistible appearance to ensure that there will be love at first sight between them and McDonald's fans.

But wait, there's more! Just like any great love story, the bond between McDonald's fans and Cheesy Burgers demanded the perfect soundtrack. And what better song to express how our new burgers mesmerize both our eyes and our taste buds than the iconic song "Hungry Eyes" by Eric Carmen."

This professional campaign titled 'The Melting Taste (Cheesy Burgers)' was published in Romania in April, 2023. It was created for the brand: McDonald's, by ad agency: DDB Romania. This campaign is related to the Food industry and contains 1 media asset. It was submitted 10 days ago.


DDB Romania
Executive Creative Director: Roxana Nita
Senior Art Director: Ana Ramona Tanasa
Senior Copywriter: Alexandru Iliescu
Copywriter: Lorena Morea
Strategy Director: Ioana Dobrinescu
Strategic Planner: Georgiana Nica
Account Director: Georgiana Rotaru
Account Manager: Carmen Raduta
Account Executive: Dana Popescu

McDonald’s Romania:
Marketing Director: Irina Angelescu
Marketing Manager: Alexandra Todirica
Marketing Coordinator: Lavinia Apopei

Production studio: Studio Wauters


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