The Trophy

Agency: Sid Lee


For the fourth year running, IGA has released a special short film for the holiday season. The Trophy is a story of hope, reconnection, and shared passions, conceived by creative agency Sid Lee.
This year, there’s a new ingredient in the storyline: a love of hockey that spans the generations and brings people together. Every time the story is shared on social media, IGA will contribute $1* in support of the Montreal edition of Scotiabank Girls HockeyFest, taking place in 2022. The Scotiabank-led event is designed to make hockey more accessible to young girls and teach them valuable skills that will serve them well both on and off the ice.

This professional campaign titled 'The Trophy' was published in Canada in November, 2021. It was created for the brand: IGA, by ad agency: Sid Lee. This Film medium campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted over 2 years ago by PR Manager: Kristel Dupont of Sid Lee.


Advertising Agency: Sid Lee, Montréal, Canada


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