The Athlete

Agency: Sid Lee


As a sponsor of Team Canada at the Beijing 2022 Olympic and Paralympic Winter Games, IGA has partnered with creative agency Sid Lee to create a new short animated film. Titled “The Athlete”, this 60-second message is the surprise follow-up to their holiday tale “The Trophy” released in November of last year.
This second film highlights the importance family has in motivating athletes in their daily lives. Beyond sports ability, food is often at the heart of family togetherness allowing values and passion to be passed from one generation to the next.

This professional campaign titled 'The Athlete' was published in Canada in January, 2022. It was created for the brand: IGA, by ad agency: Sid Lee. This Film medium campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted almost 2 years ago by PR Manager: Kristel Dupont of Sid Lee.


Advertising Agency: Sid Lee, Montréal, Canada


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