Description
Trading McDonald's food has always been risky business. Because how many fries is a McNugget really worth? How many spoons of McFlurry should you get for a Big Mac bite?
To avoid arguments and save friendships, McDonald's Qatar introduced the McDonald's Exchange Rate. Live on the McDonald's app, fans can see how much each menu item is worth in other items.
It's the simplest and fairest way to trade what you have for what you crave.
This professional campaign titled 'The McDonald's Exchange Rate' was published in Qatar in April, 2025. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago.
Credits
Advertising Agency: Leo Burnett Dubai
Chief Creative Officer: Kalpesh Patankar
Executive Creative Director: Muhammad Ali
Senior Creative Director: Michael Tadrous
Senior Creative Director: Karim ZeinElAbedin
Associate Creative Director: Victor Haffling
Senior Art Director: Jhon Igua
Senior Art Director: Yash Ambre
Business Lead: Nadim Ghrayeb
Business Director: Mahmoud Jaber
Senior Account Manager: Mazen AlNaqib
Account Executive: Mira Abou Khalil
Strategy Director: Gemma Sheridan
Strategy Manager: Yara Alem
