The McPin can be considered the first floating billboard in the world. So, being able to watch it from almost any point in the city guaranteed that the people who saw it lived a unique brand experience: from social media posts that documented what they were seeing and interacting with the brand’s channels, to people actually living the experience in the restaurant. Customer engagement as a consequence of the action was without a doubt achieved.
This professional campaign titled 'The Mc Pin ' was published in Mexico in November, 2021. It was created for the brand: McDonald's, by ad agencies: Archer Troy and Independent. This Content, Design, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Carlos Fernández Oxté
Art Director: Anthony Pineda / José Hernández
Copywriter Director: Carlos Fernández Oxté
Copywriter: Laura López
Account Director: Mariana Toriijos
Production: Liliana Moreno