Amazon Prime Video

The Live Trailer

Agency: Archer Troy


The first trailer that you can't see but you can feel. A sensorial live experience for the launch of the Prime Original series "Un Extraño Enemigo" which revived the massacre of the 68 and became an act of collective memory without precedent with the use of technology, stunts, lights, surround sound and the performance of a helicopter.

This professional campaign titled 'The Live Trailer' was published in Mexico in May, 2019. It was created for the brand: Amazon Prime Video, by ad agency: Archer Troy. This Experiential medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Archer Troy, Mexico
Creative VP: Mike Arciniega
General Creative Directors: Abraham Quintana Garay, Carlos Fernández Oxté
Creative Director: Esli Martinez
Copywriter: Edgar Ábrego
Account Director: Mariana Torrijos
Account Supervisor : Samantha Ayala
Production: Javier Velázquez


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