ADVERTISING

Cristal

#Perussians

Agency: Houdini

Description

Peru qualified for the World Cup after 36 years and their fans are willing to give everything to prove they can be local in any stadium, including Russia, a country different from ours in many aspects including culture and language. How can we add the russian support to the peruivan team?. That’s how #Perussians where born. An action to convert Russians into Peruvian fans.

This professional campaign titled '#Perussians' was published in Peru in May, 2019. It was created for the brand: Cristal, by ad agency: Houdini. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Houdini, Peru
CEO: Sergio Terry
General Creative Director: Nato Farfán
Head of Art: Alex Sánchez
Creative Director: Martín Guillén
Copywriter: Gonzalo Pazos
Art Director: Alberto Portugal
Designers: Frank Chara
Animation: Manuel Acosta
Account Supervise: Adriana Pastor
Account Executive: Ximena Carbajal
Producer: Célice Chicoma
Performance Director: Jorge Mamani
Film Company: Apaga Incendios
Director: Justiniano Contreras
Producer: Coco Irei
Music Production: Humanimal
Brand Manager: Fabrizio Escalante

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