75 Years of Racing History

Porsche has unveiled a new motorsports film marking 75 years of motorsport heritage, created in partnership with its recently appointed agency of record, Lola USA.

The launch of ‘75 Years of Racing History’ marks a defining first chapter for Porsche and Lola USA, one that reframes heritage not as history, but as fuel for what comes next. The film signals the first major creative output from the partnership and sets the tone for a new era of storytelling rooted in the brand’s racing DNA.

At the center of the film is a simple but enduring question: Can a dream become a legacy? To answer it, Lola USA reimagines one of Porsche’s most iconic cultural assets – its most iconic racing posters – crafted by hand to transform them into immersive, cinematic worlds.

The film moves through decades of poster art, stepping inside each frame to reveal the pressure, endurance, and relentless pursuit of performance that have defined Porsche on track for 75 years. Rather than treating heritage as something to look back on, Lola USA positions it as something still in motion, a living proof point that Porsche wasn’t built for racing but born for it.

The fully integrated campaign is now live globally across digital, social, and broadcast, supported by additional content extensions that further explore Porsche’s motorsports legacy through craft and storytelling.