Description
TBWA Lisbon has created to Ronald McDonald House Charities a family of lamps that only light up when they are together, symbolizing the importance of family presence in a child's recovery.
When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals.
To commemorate 25 years of this important mission in Portugal, we developed a campaign that brings this message to life.
This professional campaign titled 'The Light Of Presence ' was published in Portugal in March, 2025. It was created for the brand: Ronald McDonald House Charities, by ad agency: TBWA Lisbon. This 360° medium campaign is related to the Health industry and contains 1 media asset. It was submitted 25 days ago.
Credits
Client: Ronald McDonald House Charities Portugal
Advertising Agency: TBWA Lisbon
CCO: Rui Silva
ECD: Marco Pacheco
Creative Director: Giampietro Zanon
Copywriter: João Bronze
Art Director: Beatriz Roque
Account Director: Joana Margalha
Account Executive: Tânia Carmo
Strategy Director: Letticia Marcon
Strategist: Carmen Esteves
Creative Technology: Marvilab
Photographer: Nuno Correia Photography
Production House: Krypton Films
Production Consultant: Proud
