In honor of the upcoming Canadian Remembrance Day (Wednesday, November 11), Wunderman Thompson helped Canadians donate to the Royal Canadian Legion in a new way: through a smartly designed, fully contactless Poppy box.
The new boxes accept all forms of tap enabled debit and credit card payments including mobile payments options such as Apple Pay and Google pay. The new boxes are completely cashless – a significant advancement in response to a society that is carrying less pocket change and includes the added security of donations being deposited into the Legion’s bank account immediately.

This professional campaign titled 'Pay Tribute' was published in Canada in October, 2020. It was created for the brands: HSBC and The Royal Canadian Legion, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Finance and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Wunderman Thompson Canada
VP, Executive Creative Director: Ari Elkouby
Creative Director: Brigitte Ledermann
Design Director: Mike Butler
Copywriter: Tim Das, Sébastien Dupras-Rhéaume
Art Director: Lily Coyle
Strategist: Stephanie Gyles
Strategist: Arielle Peters
Business Director: Scott Miskie
Account Director: Mike Davidson, Chitty Krishnappa
Senior Project Manager: Roman Swietlik
Digital Project Coordinator: Mitchell Brennan
Project Manager: Alexa Legge
Associate head of integrated content & broadcast: Jennifer Cotton
Team Lead, Senior Production Artist: Patrick Conway, Sherri ODonnell
Print producer: Kim Fijan
Editor: John Collucci
Post producer: Christine Tsao
Production Coordinator: Madison Paquin
Retoucher / Prepress: Andy Smits
Producer: Maddy O’Shaughnessy
Production Company: The Faculty
Director: Daniel Kelley
Manufacturing Company: Agile Manufacturing Inc
Technology Company: Avrio Solutions Inc
PR: Hill+Knowlton Strategies


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