We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates.
This professional campaign titled 'The Life Saving Soap Operas' was published in Peru in April, 2019. It was created for the brands: América TV and Ministry of Health Perú, by ad agency: Grey. This Content medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Circus Grey, Lima, Peru
CCO: José Luis Rivera, Piérola
ECD: Charlie Tolmos
CEO: Pedro Jose de Zavala
Creative Directors: Ricardo Baracco, Mario Neumann
Art Directors: Patricio Vargas
Copywriters: Jordán Cáceres
Production Manager: Renzo Talavera
Agency Producers: Vanessa Gómez, Mayte Angulo, Ximena Rojas
Post producción: Edson Ku, Miguel Chiesa.
New Business: Valeria Malone
Postproduction: Edson Ku, Miguel Chiesa.
CEO: Michelle Alexander / Del Barrio Producciones
Executive producer: Adriana Alvarez
CRO: André Silva
Videographer and direction: Verónica Vásquez / Canica Films
Videographers: Sergio DiNegro, Angel Nuñez, Enzo Zevallos
Sound: Gianmarco Rodriguez