The Life Saving Haircut
Description
The first handbook for barbers that doesn’t teach how to cut hair, but how to spot the early signs of skin cancers.
Each year in the UK, over 19,300 people are diagnosed with melanoma skin cancer, and most cases can be successfully treated if detected early. Yet in men, about 1 in 4 melanomas develops in hard-to-see areas such as the scalp, neck and ears. That’s why they’re sometimes called “invisible killers”.
Barbers are in a unique position to notice these hidden spots during everyday haircuts. This guide offers simple, practical advice to help them recognise possible warning signs of melanoma. Because a haircut can do more than change a life. It can save a life.
This professional campaign titled 'The Life Saving Haircut' was published in United Kingdom in May, 2026. It was created for the brand: Melanoma Focus, . This campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Creative Director: Michele Bona
Creative Director: Chiara Biondi
Creative Director: Michael De Piano
Producers: Lauren Payne, Sam Ojari
Film Director: Courtney Hopkins
DoP: Andrew Thomas
Camera Assistant: Paige Fisher
Gaffer: Yoann Desmoyers-Davis
Video Editor: Valentina Grossi
Assistant Editor: Antonio Canestri
Colorist: Valentina Rutigliano
VO Artist: Dave Hartley
Editorial Consultant: Margherita Rubini
Typography Illustrator: David Callow
Post Production: CUT& editing & more
PR Consultant: Claire Foss
Ruffians Senior Barber: Richard Tucker
Ruffians Senior Barber: Jaymarie Buckingham
Ruffians Marketing Manager: Elliott Pritchard
Melanoma Focus CEO: Susanna Daniels
Communication Consultants: Louise Akers and Ian Morton
Talents: Aaron Harris, Maasai Starlight Dearlove, Rufus Hunt,
Alfie Thompson
