Description
To celebrate International Burger Day, Pizza Hut Ecuador temporarily put pizza aside to publicly recognize the country’s most iconic burger chains.
Through a series of playful social posts, Pizza Hut recreated the visual identity of famous burger brands using pizza slices as burger buns — blending two rival categories into one unexpected product: the “Pizza Burger.”
The campaign featured visual tributes inspired by McDonald’s, Burger King and Carl’s Jr., while inviting the audience into the joke with the line: “This started as a normal celebration.”
But beyond the greeting, the brand transformed the moment into a social challenge. Pizza Hut Ecuador publicly invited burger chains to collaborate by contributing burgers while Pizza Hut provided its My Box pizzas, encouraging people to create their own Pizza Burgers at home.
Instead of competing on Burger Day, Pizza Hut chose to celebrate burger culture with humor, nostalgia and community-driven interaction — turning a category rivalry into a conversation people wanted to join.
This professional campaign titled 'Pizza Burger Day' was published in Ecuador in May, 2026. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Digital and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: BBA Ecuador
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Director: Andrea Espinoza
Creative Director: Roberto Pérez
Art Director: Andrés Vilaña
Copywriter: Abel Ramírez - Luis Jarrin
Digital Team: Daya Miño
Graphic Designer: Andrés Vilaña
Accounts: Florencia Gallegos
Client: Belen Albuja - Marco Aurea / Pizza Hut
