This is Science & Sunshine’s latest project for Lay’s x Netflix to launch the new limited edition Money Heist: Korea - Joint Economic Area flavours in Saudi Arabia - The Professor (Kimchi Noodle), Tokyo (Wasabi & Ginger) and Denver (Spicy Ranch).
Leaning into the world of the franchise, we created a disruptive integrated campaign to announce the new flavours by doing a heist of our own and amplifying it across every touchpoint.
This professional campaign titled 'The Lay's Heist' was published in Saudi Arabia in March, 2023. It was created for the brand: Lay's, by ad agency: Science & Sunshine. This Film, Integrated, and Outdoor media campaign is related to the Confectionery, Snacks and TV and Streaming Promos industries and contains 5 media assets. It was submitted 5 months ago by Science & Sunshine of Science & Sunshine.
Advertising Agency: Science & Sunshine
Brand: Lay’s x Netflix
Campaign title: The Lay’s Heist
Chief Creative Officer: Ash Chagla
Associate Creative Director: Wael Baytamouni
Associate Creative Director: Andre Marchesi
Associate Creative Director: Nicolas Garcia
Creative Director: Raja Rizkhallah
Art Director: Adela Fataliyeva
Copywriter: Isha Sharma
Account Director: Steven Khoury
Account Manager: Moussa El Fakih
Sohair Sharaf El Din, Senior Marketing Manager, Snacks, PC - AMESA, Pepsico
Mahmoud Hassan, Senior Marketing Manager Content & Creative - AMESA, Pepsico
Anfal AlDuhilan, Senior Marketing Manager - KSA, Pepsico
Cynthia Abdul Karim, Head of Partner Marketing - MEA, Netflix
Director: Virgil Ferragut
DOP: Pablo Clemente
Production House: Film Pudding
Executive Producer: Layal Moukahal
Producer: Indiana Hamparsoum