Don't let laundry take over your summer
Don't let laundry take over your summer
Description
Montreal summers are notoriously short, and the last thing anyone wants to be doing on a sunny day is laundry. So, to promote Jacob, a local laundry service, we covered the city’s favourite summer spots with giant piles of clothes. The immersive brand installations became unmissable billboards, encouraging Montrealers not to let laundry take over their summer.
This professional campaign titled 'The Laundry Pile' was published in Canada in July, 2026. It was created for the brand: Jacob Urban Cleaner, by ad agency: VML Canada. This Experiential and OOH Outdoor media campaign is related to the Professional Services and Retail Services industries and contains 3 media assets. It was submitted 32 minutes ago.
Credits
Chief Creative Officer: Graham Lang
Executive Creative Director: Mélissa Charland
Art Directors: Constance Prodhomme, Fabrice Bouty
Copywriter: Émile Parenteau, Michaella Antony
Copy Editor: Julie Goulet
Motion Designer: Gregory Fleurantin
Executive Producer: Rose Gauthier-Robitaille
Production coordinator: Manon Gaugain
Chief Client Officer: Emma Toth
Managing Director: Louthiern Bonsart
Account Group Director: Sarah Brochet
Account Directors: Camille Joly, Gaëlle Paquet
Strategy Director: Charles-André Marleau
Production: Bien Joué
Producers: Sébastien Iannuzzi and François Robidoux
Director: Gabriel Bergeron
Art Director: Marie-Florence Gagnon
Art Director Assistants: Béatrice Cuierrier-Legault and Marie-Pier Boudreau
Director of Photography: Antoine Turcotte
Additional Camera: Jean-Michel Martin
Editing: Gabriel Babin
