Description
As the days grow shorter and the summer comes to an end, water safety vigilance tends to evaporate. It’s precisely to address this potentially fatal negligence that the Quebec Lifesaving Society has launched The Last Swim, a bilingual campaign created in collaboration with LG2. Deployed across platforms, including the SÉPAQ network, local out-of-home advertising and radio, the campaign serves as a stark reminder that summer isn't over yet and that wearing a personal flotation device (PFD) saves lives.
This professional campaign titled 'The Last Swim' was published in Canada in September, 2026. It was created for the brand: The Lifesaving Society, by ad agency: Lg2. This OOH Outdoor and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 3 hours ago by Art Director: Patrick Rochon of LG2.
Credits
Company Credits
CLIENT: Lifesaving Society - Quebec
CREATIVE AGENCY: LG2
PRODUCTION COMPANY: Gorditas
SOUND STUDIO: Circonflex
Client - Lifesaving Society - Quebec
Raynald Hawkins - General Manager
Creative Agency - LG2
CHIEF CREATIVE OFFICER: Nicolas Baldovini
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
CREATIVE DIRECTION: Frédéric Tremblay, Dominic Bulmer
COPYWRITING: Vanessa Harbec, Charlotte Perreault
ART DIRECTION: Patrick Rochon
EXPERIENTIAL MARKETING: Julien Roub Charland
ACCOUNT SERVICES: Maude Lavigne, Jessy Savard, Véronique Desroches
AMPLIFICATION: Jeremie Romain
AGENCY PRODUCTION: Valéry Lewis, Katia Dupuy
GRAPHIC PRODUCTION: Vincent Boivent
MAC ARTISTS: Sylvie Tétreault
Production Company - Gorditas
PRODUCER: Véronique Poulin, Adam Belley-Côté, Juliette Sturbelle
PHOTOGRAPHER: Raphaël Ouellet
EDITING: Pénéloppe Saint-Cyr Robitaille
Sound Studio - Circonflex
ENGINEERING: Jonathan Doyon
