Description
To mark the start of Safe Boating Awareness Week, the Quebec division of the Lifesaving Society has yet again teamed up with creative agency LG2 to launch a groundbreaking awareness campaign. The initiative, which highlights the dangers of not wearing a personal flotation device (PFD), features a boater playing with death, set to upbeat music. Deployed on television and social media, the 30-second spot underscores both the absurdity and the risks of going out on the water without a PFD.
This professional campaign titled 'Don't play with death' was published in Canada in June, 2024. It was created for the brand: The Lifesaving Society, by ad agency: Lg2. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Lifesaving Society – Raynald Hawkins, Anne-Marie Francoeur, Cynthia Collerette
Executive Creative Direction: Geneviève Langlois
Creative Direction: Frédéric Tremblay
Copywriting: Christian O’Brien
Art Direction: Gabrielle Turcotte
Client Services: Carl Milette
Agency Production: Lina Piché, Valéry Lewis
Production House / Production: Gorditos - Véronique Poulin
Direction: Nicolas Monette
DOP: Jean-François Lord
Post-production: SHED
Sound Studio / Engineering: Circonflex
