Description
Scout Motors introduces the Harvester Range Extender, an Extended Range Electric Vehicle system that combines electric driving with an onboard gas-powered generator to recharge the high-voltage battery and extend range. The technology gives customers a choice between an all-electric system and the Harvester, positioning gas as an unexpected but practical companion to electric driving.
To launch the technology, Scout and agency partner Venables Bell + Partners teamed up with RSA and director Jake Scott on “Fish On,” a larger-than-life fishing story that puts the Harvester’s capabilities into an appropriately rugged setting.
Shot along Oregon’s Clackamas River, the film follows a fisherman who lands the catch of a lifetime before the adventure turns into a fight for survival. He battles dangerous rapids, a ravenous bear and a towering waterfall in a wild, white-knuckle ride.
Like the classic fishing stories that grow more unbelievable with every retelling, “Fish On” takes an almost impossible-sounding scenario and makes it real. The exaggerated adventure provides a fittingly bold introduction to Scout’s new range-extending technology and its blend of electric power and gas.
This professional campaign titled 'Fish On' was published in United States in September, 2026. It was created for the brand: Scout Motors, by ad agency: Venables Bell & Partners. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 3 minutes ago.
