McDonald's Spain presented its 2020 sustainability plan, so we decided to make it memorable by creating a powerful symbol. A small gesture can make a big difference. At McDonald's we eliminate plastic straws. And the last one, we auction it through eBay!
This professional campaign titled 'The Last Straw' was published in Spain in February, 2020. It was created for the brand: McDonald's, by ad agency: LLYC. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Strategic Planner: Pablo H Urrutia of LLYC.
Advertising Agency: LLYC, Madrid, Spain