With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quiñones". José Quiñones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill.
A few months ago, new 10 soles bills began to circulate, in which José Quiñones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.
This professional campaign titled 'The last feat of Quiñones' was published in Peru in October, 2022. It was created for the brand: Jet Smart, by ad agency: Potro Lima. This Integrated medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted over 1 year ago.
CCO: Diego Livachoff.
Creative directors: Iván Mallqui / Alejandro Gutiérrez.
Planner: Paola Tealdo
Account Manager: Ivana Chavez
Example of accounts: Marcela Belli / Lucía Hartmann
Production by agency: Mónica Torres
Director: Jorge Carmona.
Resp for the client: Taryn Meyer, Oriana San Martín, Victor Mejía