Description
"The Last Drop" is the latest campaign from Heinz and LePub, which made its debut across OOH, social, digital and print this week, and plays tribute to the people willing to go the extra mile, defy social convention and generally allow themselves to look silly, so long as they can get the last drop of Heinz Tomato Ketchup. Built on real consumer insight and stories, The Last Drop shows Heinz fans discreetly (and indiscreetly) licking Heinz ketchup from just about everywhere.
The campaign forms part of Heinz’ global brand platform pays homage to the brand by celebrating the irrational love people have for Heinz.
This professional campaign titled 'The Last Drop' was published in France in April, 2024. It was created for the brand: Heinz, by ad agency: LePub. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 21 days ago.
Credits
Le Pub Brasil
GLOBAL CEO: Bruno Bertelli
GLOBAL CCO: Cristiana Boccassini and Mihnea Gheorghiu
CCO & Partner: Felipe Cury
CSO & Partner: Aldo Pini
Executive Creative Director: Greg Kickow and Alex Adati
Copywriter: Victor Sotero
Art Director: Leandro Valente
Creative Production Manager: Bruna Marchi
Creative Producer Senior: Beatriz Taka
Publicis Benelux
Global CCO: Bruno Bertelli
CCO: Eduardo Marques
Copywriter: Maarten de Maayer, Esther Van Vliet
Art Director: Jonas Marysse, Vanden-Broucke, Steffi Boom
Client: Heinz
Client Team: Thiago Rapp, Georgina Fotopoulou, Hannah Winterbourne, Rosie Brierley
Photo production: WBorn
Photographer: Maurício Nahas
Executive producer and director: Patricia Veneziano, Rafaella Molon e Marc Edenburg
Styling: Jenniffer Nocetti
Make & Hair: Camila Gomes
Film production: Tropical Film
Director: Rog Souza e Diogo Comum (Co-direção)
Executive producer: Gabriel Dagostini
Client Service: Felipe Rangel
Prodcution coordinator: Victor Ferrari e Juliana Lima
1º assistant director: Tati Klein
DOP: Lucas Ferreira
Production director: Tati Klein
